Tech

A candid discussion on people’s changing habits around video consumption and what that means for the future of video ads and ad tech.

AI has the power to transform and expand the traditional solutions available to solve complex challenges in the ad tech space.

While our devices are constantly buzzing with updates, learn how can advertisers deliver relevant and custom ad experiences in this day and age.

This month, our Product Team is sharing book recommendations that focus on career development for the advertising industry.

Last year, the IAB Tech Lab released the specs for app-ads.txt in an effort towards reducing fraud and increasing transparency.

Google is infamous for making announcements and delaying changes (1st party auction, ads.txt, GDPR enforcement and TCF adoption).

Sharethrough has published a helpful glossary and illustrated infographic to describe all the new terms around CTV and ad tech.

Sharethrough is actively collaborating with partners to facilitate the transition towards addressability in the ecosystem.

Apple announced in the early summer that it will soon limit how third parties capture audience data for ad targeting in its Safari browser.