As an ad exchange, Sharethrough is a digital marketplace that enables advertisers and publishers to buy and sell advertising space.
The focus of the Sharethrough Exchange is connecting advertisers with content-centric, brand-safe, high-quality websites. In addition to advertisers using third-party monitoring and inclusion/exclusion list for their own brand safety guidelines, Sharethrough also uses a combination of human monitoring as well as third-party partners to verify and approve the quality of supply inventory. However, all publishers must adhere to the following guidelines:
In order to provide advertisers with a brand-safe environment, sites with the following content will not be permitted or monetized:
Although legal in most regions, restricted content may be considered prohibited content, depending on the nature of the content and the context in which the restricted content is displayed on the site. Sites that contain any of the following content may be restricted:
As a general policy, UGC (user-generated content) sites are only approved on a site-by-site basis. Sites which include UGC as a portion of the page, in particular as comments/votes/etc, are permissible. Publishers must be able to prove that they have certain content monitoring policies in place.
Sharethrough reserves the right to refuse service to new or existing sites, at its sole discretion.
Click the link below for our full publisher terms of service.
Sharethrough aims for quality sites, and the use of the Sharethrough Exchange will be continuously monitored by Sharethrough and other third parties. We do our best to ensure that every site is brand-safe and content-centric but if you believe a site that is monetized by the Sharethrough Exchange violates these guidelines, please fill out the form below.