% Who Often Keep Device on Mute While A Video Plays
% More Likely to Watch Videos With Captions By Device
Of people are more likely to watch a mobile video if it has captions
Of people are more likely to watch a video on their computer if it has captions
Of people are more likely to watch TV with captions turned on
Maximize the Performance of Your Video Campaigns
Survey Results From 750 People Exposed to Video Ads With and Without Captions
Comprehension
Brand Awareness
Comprehension
↗ 56% increase
Brand Awareness
↗ 13% increase
Accurate, human verified captions
Increase in video comprehension
Accessible to deaf and hearing impaired individuals
The good news is you don’t need to do anything. We’ll just add captions to your live videos and report back on how it improves KPI’s since initial data is showing improvement in KPI’s like completions and clicks.
*Bid rate may fluctuate if layering multiple data segments
40% lower than industry average
Brand Lift Than Industry Benchmarks
