Buyers

Implications from new research on TV watching behaviors underscores 4 ways CTV is uniquely suited to improve consumer attention.

Implications from new research on TV watching behaviors underscores 4 ways CTV is uniquely suited to improve consumer attention.

A new tool from Sharethrough that captures a viewers attention by automatically adding QR codes to CTV ads for greater ROI.

Why is viewer attention to TV ads so low? New research from Sharethrough highlights the causes and how the CTV space can adapt.

Applying headlines to banner ads can grab a user’s attention. Start adding headlines to banners ads and improve the performance of your ads.

DV360 users can activate Sharethrough’s performant Inventory Packages & PMPs with ease thanks to the new API integration.

Advertisers can access publisher-direct supply and ad enhancements from Sharethrough Exchange with Beeswax through Direct Integration.

Now, with the internet in our pockets, an addictively-personalized feed of stories always at the ready, something has quietly changed.

While the industry is shifting into a new streaming format via CTV, human behavior is also changing, partly due to the influence of social media.