This week in Behind Headlines: 180 Seconds in Ad Tech we cover Roku’s new CTV feature. Apple’s potential partnership with the MLB. WarnerMedia testing out new measurement partners. More mergers and acquisitions. DTC brands diversifying their media mix.
Hey there! This is Ari at Sharethrough with another episode of Behind Headlines. In this episode I'll be giving you a 180-second recap of what happened the week of January 11th in ad tech. Let’s go!
First up, Roku recently announced the release of a new feature called Live TV Zone. Similar to the look and feel of traditional tv guides, Live TV Zone is aimed at making the transition from traditional tv into digital easier for new users that are cutting the cord. The new feature acts a starting point for users to discover live and in-progress content across different channels. While this may not seem like a revolutionary addition, it’s an effort from Roku to maintain its streaming leadership and make a user-friendly TV experience to rival Google and Amazon. Creating a user-friendly experience keeps viewers on the platform, giving advertisers more chances to reach their target audience. (Source: Gizmodo)
Next at-bat, Apple and the Major League Baseball (MLB) are in talks to potentially broadcast “Sunday Night Games” in the new season. MLB would be the first entrant for Apple’s foray into live sports. However, Apple isn’t the first to bring major sports onto it’s platform. Amazon will become the exclusive viewing platform for the National Football League’s (NFL) “Thurday Night Games”. While this potential deal isn’t as grand as the one between Amazon and the NFL, it’s unclear if MLB will be exclusive to Apple. (Source: New York Post)
Speaking of, WarnerMedia is on the lookout for a new audience measurement partner as a possible alternative to Nielsen. WarnerMedia is looking to Comscore, iSpot.TV, and VideoAmp to improve measurement for frequency and reach across multiple platforms like linear and connected TV, video on demand, and other streaming platforms. WarnerMedia’s search for a new partner was accelerated when Nielsen lost it credibility from the Media Rating Council. Source: Broadcasting+Cable)
And it wouldn’t be a week without talking about ad tech mergers and acquisitions. The explosion of M&A in 2021 was a result of the growth in CTV, with no signs of slowing down. As the CTV market matures, and users stray from subscription services and into ad-supported streaming content, ad tech companies are looking at new ways to capture the growing audience. Less than a month into the new year, there’s already been four M&As as ad tech companies are looking to bolster their CTV capabilities. (Source: AdExchanger)
And lastly, Adore Me the d irect-to-consumer brand for women’s underwear, is the latest DTC brand trending towards moving away from Facebook ads and diversifying it’s media mix. The company cites the rising customer acquisition costs as a reason for the move, and wants to use more video and streaming media. The improved targeting and measurement capabilities of video are also swaying the brand to move away from traditional TV. By using more video and streaming services like Hulu, Roku and Tubi, Adore Me is able to reach their target audience using multiple touchpoints. (Source: Digiday)
Thanks for tuning in! For more in-depth information or to subscribe to these weekly updates, check out the links in our blog. This has been Ari at Sharethrough for our weekly 180 second-recap in Ad tech. See you next week!
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
This week in Behind Headlines: 180 Seconds in Ad Tech we cover Roku’s new CTV feature. Apple’s potential partnership with the MLB. WarnerMedia testing out new measurement partners. More mergers and acquisitions. DTC brands diversifying their media mix.
Hey there! This is Ari at Sharethrough with another episode of Behind Headlines. In this episode I'll be giving you a 180-second recap of what happened the week of January 11th in ad tech. Let’s go!
First up, Roku recently announced the release of a new feature called Live TV Zone. Similar to the look and feel of traditional tv guides, Live TV Zone is aimed at making the transition from traditional tv into digital easier for new users that are cutting the cord. The new feature acts a starting point for users to discover live and in-progress content across different channels. While this may not seem like a revolutionary addition, it’s an effort from Roku to maintain its streaming leadership and make a user-friendly TV experience to rival Google and Amazon. Creating a user-friendly experience keeps viewers on the platform, giving advertisers more chances to reach their target audience. (Source: Gizmodo)
Next at-bat, Apple and the Major League Baseball (MLB) are in talks to potentially broadcast “Sunday Night Games” in the new season. MLB would be the first entrant for Apple’s foray into live sports. However, Apple isn’t the first to bring major sports onto it’s platform. Amazon will become the exclusive viewing platform for the National Football League’s (NFL) “Thurday Night Games”. While this potential deal isn’t as grand as the one between Amazon and the NFL, it’s unclear if MLB will be exclusive to Apple. (Source: New York Post)
Speaking of, WarnerMedia is on the lookout for a new audience measurement partner as a possible alternative to Nielsen. WarnerMedia is looking to Comscore, iSpot.TV, and VideoAmp to improve measurement for frequency and reach across multiple platforms like linear and connected TV, video on demand, and other streaming platforms. WarnerMedia’s search for a new partner was accelerated when Nielsen lost it credibility from the Media Rating Council. Source: Broadcasting+Cable)
And it wouldn’t be a week without talking about ad tech mergers and acquisitions. The explosion of M&A in 2021 was a result of the growth in CTV, with no signs of slowing down. As the CTV market matures, and users stray from subscription services and into ad-supported streaming content, ad tech companies are looking at new ways to capture the growing audience. Less than a month into the new year, there’s already been four M&As as ad tech companies are looking to bolster their CTV capabilities. (Source: AdExchanger)
And lastly, Adore Me the d irect-to-consumer brand for women’s underwear, is the latest DTC brand trending towards moving away from Facebook ads and diversifying it’s media mix. The company cites the rising customer acquisition costs as a reason for the move, and wants to use more video and streaming media. The improved targeting and measurement capabilities of video are also swaying the brand to move away from traditional TV. By using more video and streaming services like Hulu, Roku and Tubi, Adore Me is able to reach their target audience using multiple touchpoints. (Source: Digiday)
Thanks for tuning in! For more in-depth information or to subscribe to these weekly updates, check out the links in our blog. This has been Ari at Sharethrough for our weekly 180 second-recap in Ad tech. See you next week!
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
Stay Up-to-Date—
Subscribe to our newsletter and receive cutting-edge digital advertising insights, including our weekly Behind Headlines episodes, delivered right to your inbox.
.png)
